What's missing?

At the end of the festival I felt that something important had been missed in the presentations. After several days of listening, watching and participating where was the audience? Who were the stories being made for? Who would watch?
It seemed strange to me - someone from the BBC - for a creative event not to consider the audience. Before we make anything in the BBC we think about the potential audience and throughout the workshops we talk about what the audience will make of the story. But here in the USA there was almost no consideration given to publishing or broadcasting the stories. In fact there would be huge problems with rights if many of the stories were published because of the lavish use of commercially produced music.
I have emailed Denise Atchley and suggested a presentation next year on the subject of The Audience - who's watching our digital stories?